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BookSmart24 in the News

Sustainability-focused Startups find opportunities, obstacles

April 24, 2023

All travel tech startups face challenges in launching, landing funding and balancing growth with profitability – especially in an uncertain economy.

Sustainability-focused startups are no exception. Moving the needle on the environment can seem especially daunting in the face of steadily rising emissions and alerts portending the planet’s demise.

But founders of environmental startups know that where there are challenges, there are also opportunities. And the possibility to make a difference rises in correlation with the demand for eco-friendly travel….

read more:
https://www.phocuswire.com/Sustainability-focused-startups-find-opportunities-obstacles

 

BookSmart24, the search engine that shows you the most ecological (and affordable) flights.

Translation of Article published in the Spanish edition of Condé Nast Traveler, October 12, 2022. https://www.traveler.es/articulos/booksmart24-buscador-vuelos-mas-ecologicos-y-baratos 

The new BookSmart24 flight search engine is presented as the easiest way to choose the  most ecological, affordable and comfortable itinerary for your travels.

BY MARTA SADER     October 12, 2022

We know that  for the health of the planet it would be ideal to switch from air travel to rail travel, a direction that even governments seem to be seriously contemplating. However, for now, riding on rails isn’t always the most convenient option: until proposals like the Euro Night Sprinter (which would link Europe via comfortable and affordable night trains) or Green Speed (which would do it via high-speed day trains) become reality, you’ll probably still have a fair number of flights left to make.

So, even at the risk of suffering from Flygskam – literally, “flight shame” – the airplane will remain a central element for those of us who want to continue to travel the world in the near future. And that’s where Booksmart24 comes in, a new search engine that aims to show us that the least polluting travel can also be the most affordable. And even the most comfortable.

BookSmart24 SmartChoice shows users how to make a comfortable, yet economical and environmentally friendly booking decision. Thanks to the app’s clear and simple operation, the end consumers receive information about the environmental impact of their trip and, what’s more, at a glance, proving that flying more sustainably doesn’t necessarily have to be much more expensive. “The price difference between the most CO2-efficient route and the cheapest is often only slight,” the company explains.

An example? Looking for a flight from Malaga to Genoa, the “SmartChoice” offered by the software – that is, the result shown first for being the most environmentally friendly, as well as affordable and comfortable in hours and stopovers – has a price of 384.66€. The second option is the cheapest (€332.63), but has a much higher pollution coefficient. Thus, as can be seen at a glance in the app, this flight causes 53% more harmful emissions than the previous one. Or in other words: it generates 470 kilograms more C02 per person.

After the most affordable option, the fastest one is shown, so it is easy to compare between the three. In the case of our example, the shortest route has the same number of stops and costs €374.61, just ten euros less than the most responsible route.

HOW DOES BOOKSMART24 CALCULATE THE LEAST POLLUTING ROUTE?

But how are these figures obtained? It’s hard to know precisely, as the search engine’s algorithm is (like most of all those that populate the internet) secret. However, here’s what we do know: “The algorithms that evaluate the data to compare sustainability, price and travel time are complex, and process numerous parameters related to the greenhouse gas emissions of the aircraft and the route used, comparing them with those of other available travel options,” as explained by the company.

NEXT STOP: HIGH-SPEED TRAINS

As we said at the beginning, there is nothing less harmful to the environment (for now) than traveling by train. That’s why the app, focused on always offering the greenest option, will soon add to its features a search engine for high-speed trains around the world. “This will provide consumers with combined offers of train and flight connections,” the platform explains.

In a next step, other modes of responsible urban mobility (such as public transport or car sharing) will be integrated into BookSmart24, with the aim of offering sustainable door-to-door travel worldwide. In this way, you will be able to plan your entire trip, from home to hotel, in the same search engine.


Press Releases

BookSmart24: Neue App für umweltbewusstes Reisen findet die CO2-ärmste Route zum Wunschziel

BookSmart24 stellt die Vermeidung von CO2 und anderen umweltschädlichen Emissionen in den Vordergrund. Dabei werden entscheidende Faktoren wie Kosten und Dauer der Reise ebenso berücksichtigt....

BookSmart24: viajar con conciencia ecológica, una nueva aplicación que encuentra la ruta con menos emisiones de CO2

BookSmart24 se propone evitar las emisiones de CO2 y otras sustancias perjudiciales para el medio ambiente, al tiempo que tiene en cuenta factores decisivos como...

BookSmart24: New App for Environmentally Conscious Travel Finds the Lowest CO2 Route to the Desired Destination

BookSmart24 puts the avoidance of CO2 and other harmful emissions in the foreground. The result is the BookSmart24 SmartChoice: It shows users how to make...

About BookSmart24

www.BookSmart24.com

BookSmart24 is a global travel booking app focused on making travel more sustainable. We want to help travelers find the most climate-friendly way to travel. We use technology to compare and analyze travel options, so consumers have the information they need to make the right choices.
Until humanity reduces its emissions to zero, global warming will continue to increase. Carbon dioxide, methane and other greenhouse gases must be reduced.
BookSmart24 starts with flights and expands to trains and all other modes of mobility, combining them in the most efficient way.
Our vision is to soon become the leading global reference portal for sustainable travel.

BookSmart24 is a private, independent company with shareholders from the US and Europe. The company operates from Germany, the UK and Spain with German management and global cooperation partners.

Contact: office@booksmart24.com