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BookSmart24 SmartChoice

It is complicated. While most travelers when shopping for flights or other travel modalities try to find the cheapest available travel option, there is more to it than just price. Often it is overseen that the cheapest itineraries result in uncomfortable routes with intermediate stops, airport changes and long layovers. And when, in addition to these, sustainability considerations are important, consumers have little or no way of intelligently navigating between the multitudes of available options. BookSmart24 SmartChoice is the solution: The algorithms that evaluate the data to compare sustainability, price and travel duration are complex and process numerous parameters relating to the greenhouse gas emissions of the aircraft used, comparing them with those of other available travel options. SmartChoice prioritizes itineraries with the lowest CO2 impact while assuring that prices and trip duration remain within an average value as can be expected for the route in question.  Many times travel bookers will find that two-digit % emissions savings are possible with only little (or no..) additional cost.  
Book Smart. Travel Responsibly.

Our algorithms process numerous parameters on the greenhouse gas emissions of the aircraft and route used and compare them with those of other available travel options. SmartChoice prioritizes the travel route with the lowest CO2 impact while ensuring that prices and travel duration remain within an average value that can be expected for the route in question.

It’s easy (and smart) to make a sustainable booking decision.

Sustainable, affordable, fast.

You enter the departure and destination locations, start the search and receive the SmartChoice in real time, i.e. the most sustainable travel route – worldwide. Below that, you’ll find the cheapest travel option, followed by the fastest travel option. This gives you full transparency and allows you to directly compare the prices of the cheapest and the most sustainable option – and you will be surprised: Often the price difference is minor.

So more sustainability doesn’t necessarily have to be more expensive.